Frequently Asked Questions

About Kruze

In the search for a new name, it was important to us that the name was short, powerful, more international, but also fresh and surprising.

In addition to offering quality coffee and tea, our new concept focuses even more on the experience (KRUZE Experience) and guidance of professionals (KRUZE Academy), .. And that's how we ended up at KRUZE (referring to Cruise), because with KRUZE we we:

  • Discovering your favorite flavours.
  • Learning about coffee and tea through stories about origins, legends, customs,…
  • In a fun and playful way, ... because cruising is FUN too.
  • and with an experienced coffee roaster and tea master as captain, who also likes to travel!


We are a company with a total range of single origin coffees in addition to pure teas and our own tea blends with accompanying accessories and guidance to bring out the flavors of the high-quality products as best as possible.

We strive to fully support the last step of a delicious restaurant visit, namely coffee and tea, and that is why both are included in our range.

With the knowledge and experience within our team, we are also able to provide a valuable service on both products.

We can advise you and provide tailor-made service in many areas, such as putting together a menu, developing a coffee corner, presentation products, service, making home blends, etc.

We also wish to transfer our knowledge to you through workshops, training courses, tastings, company visits, etc.

No, this is currently not active on our website, but we are always available via our mobile number. Question? give us a call, we are ready for you.

You can find all the information you need to get in touch with Leen or Stijn via our contact page. You can call, email, reach us via social media or just pop into the store. We are happy to make time for you.

You can purchase our products in our own store in Herent or via our webshop. We also have numerous distribution points where you can purchase our products. You can find this on our contact page.

Sorry to hear that something is not to your liking. Please contact us and we'll see what we can do about this together.

We aim for 100% satisfied customers, if something is disappointing, we would also like to rectify this and make the necessary compensation.


We love to welcome coffee and tea lovers. You can find the address and opening hours of our store on our contact page. Hopefully see you soon.

The store is open on Wednesday and Friday from 12 am to 6 pm, Saturday from 10 am to 6 pm

In addition to our own coffee and tea products, you can find many regional products such as granola, honey, sweets and numerous non-alcoholic drinks based on tea or herbs.

This is absolutely possible. You can simply order these in the store and they will be ready to pick up the following week. In addition to the 250 gr coffee packaging, we also have an affordable 1 kilo packaging. For the teas, in addition to the standard 100 gram packaging, we also have options of 200, 500 and 1000 grams.

That's right, the most popular products are in the store. However, it is no problem to order these products and we will make sure they are there when you visit the store. Once the production area is in order, we will immediately be able to pack it for you on site.

Unfortunately, we don't have a consumption room, but you can buy a coffee or tea on-the-go.

Fantastic question! We always have one coffee on the machine and we can prepare every possible tea in our range for you!


We choose high-quality single-origin coffee beans, which are traditionally roasted with attention to bring out the best flavor profile in the coffee.

We work with small producers who pay attention to the environment, working conditions and quality.

We indeed roast all our coffees ourselves on our Probat-10 roaster. We do this about twice a week. Usually on Monday or Tuesday and then again on Saturday.

We roast 2 times a week, Monday or Tuesday and on Saturday. We try to take as many orders as possible on these days. If we are unable to roast your coffee on those days, Stijn will let you know when it will be roasted.

Single origin means that the coffee comes from one plantation, one region or one cooperative. These coffees are pure and are not mixed with other coffees as in blends.

We also name our coffees after the plantation or cooperative from which they come.

For this it is best to contact us so that we can advise you which coffee suits your business or company best,

At the moment we do not sell coffee capsules, in addition to beans we can grind your coffee for different brewing methods (bialetti, filter, etc) or to fill capsules yourself.

Once our location is completely ready, you will be able to taste coffees. We will then always offer two coffees as a taster. If you want to taste a specific coffee, you can always make an appointment and we will be happy to take you on a journey through our range.

We often work with small coffee producers, who only have a limited harvest. It is therefore possible that your favorite coffee is (temporarily) no longer available. If this is the case, ask for the alternative as we always strive to include a similar coffee back in the range.

We can grind the coffee for different brewing methods. If you order online you can enter this, in the store we only have a filter available. If you need anything else in the store, just let us know and we'll arrange it for you.


Excellent question! We are aware of the fact that you have a wide range of tea in Belgium and beyond and it means a lot to us that we can welcome you here on our piece of paradise.

We have an extensive and complete range of Japanese teas, Stijn's specialty. We select these teas ourselves in Japan and import them to Belgium. This means that we have visited the farmers on site and work directly with them without an intermediary. We do the same for our products from South Africa (Rooibos, Buchu, Honeybush). This way you contribute directly to the farmers and their families on site.

In addition, Stijn makes various tea blends, aimed at taste and simplicity in composition in order to offer you a unique experience at that time of the day when you relax and enjoy a delicious cup. Various blends enjoy international fame from colleagues in the field and from international competitions.

Sign up for one of our tea workshops and we'll tell you all about it. We can also assist you in the store with all the advice and assistance to help you on your way in this fantastic world.

Please contact us so that we can help you on your way through the extensive range.

Storing tea is not that difficult. There are 5 factors that you need to take into account, namely oxygen, heat, light, humidity and odors. It is best to store your tea in a dry, cool place, away from sunlight, strongly scented products and heat.

Tea containers are often an ideal way to store tea. It is best to place this in a kitchen cupboard not too close to the stove or oven.

Do you keep tea in the fridge? Outside of our powdered teas, we don't think this is the best option.

For this it is best to contact us so that we can advise you which teas best suit your business or company, what are the popular teas, which ones do you absolutely need, how large your range should be, etc.

No, you will not find other brands of tea with us. We sell all tea under our own brand.

This is a difficult question to answer, there are so many factors involved and you can't come to a conclusive conclusion. For example, the length of the infusion, first or subsequent infusions, etc.

Broadly speaking, you can say that matcha contains the most caffeine, even more than coffee.

There are numerous benefits associated with tea, which are also mentioned on the product pages. However, our motivation is mainly on the taste of the products and much less on the health aspects. Since tea is a healthy product, we see it as a nice extra while we enjoy its delicious taste.

We are not a recognized organic producer and therefore do not offer organically certified tea. Some of our teas do come from organic farming, but due to our repacking and blending activities, they lose the organic label. These teas were labeled Premium.

Once the location is completely ready, you will be able to taste the tea. We will then always offer a number of teas as a taster. If you want to taste a specific tea, you can always make an appointment and we will be happy to take you on a journey through our range.

At various times, and if covid allows it, we will also hold theme tastings in the business where you can get acquainted with, for example, tea from Japan, South Africa, etc.

We always try to buy in small quantities in order to be able to offer an optimal fresh product. Sometimes it happens that the demand is greater than we had estimated and the tea is temporarily out of stock. Do you want to know when it will be back in? Send us a message and we'll keep you posted


You can change your details in the MyAccount page when you are logged in.

If you are asked to log in, you can indicate that you have forgotten your password. A little later you will receive an email to choose a new password.

You can change your details in the MyAccount page when you are logged in.

We charge a fixed fee of EUR 5 per shipment.

Unfortunately, shipping in Belgium is an expensive affair and we choose to charge everyone shipping costs. We do not charge the total cost and also bear part of the costs ourselves (ie packaging material + part of the price at bpost)

At the moment you cannot make purchases with shipping abroad via the webshop. If you still wish to purchase our products, please send an email to stijn@kruze.be and we will look together at how we can achieve this.


A few days after your purchase you will receive an email with a question to assess the purchased products.
You do not have to go to our webshop for this, the assessment is sent via email.

We have set up a loyalty program with which you can save points (beans). For every first review you give on a product, you get 50 points on your account.

Newsletter / Mailing List

In addition to tips, facts, etc. about coffee and tea, we regularly send you promotions via the newsletter. You're also the first to hear about new products.

Furthermore, when you subscribe to the newsletter, you will receive a discount coupon that you can use immediately with your purchase.

You can subscribe to the newsletter via the homepage. When you place an order you will also be asked to subscribe to the newsletter.

Every email we send contains the necessary information to unsubscribe. Normally you will see “unsubscribe” at the bottom and you can unsubscribe.

Gift vouchers

Absolutely. You can simply find this in the webshop, in our store in Herent or if you want a voucher with a specific value, just send us a message and we will arrange it for you.

We always provide the voucher with a code so that you can use it both online and in the store.


If a voucher is exclusive to the store or online, we will mention this as well. You can use most of our vouchers for both.

When checking out on the website you will be given the option to enter the code of the discount coupon.

Did we email this to you? Then print it out or send it to the store by e-mail. If it was put in the letterbox, just bring the receipt to the store. Most coupons also come with a code, this code is enough to receive the discount. Some vouchers are one per user, in that case we need your email address so that we can register it when paying at the checkout.

Loyalty Program

The accumulated points give you a cash discount on your next purchase. You can save points by purchasing products, giving reviews and specific promotions that we set up.

When you complete your order you will see how many points you have already saved.

You can also see your total points in MyAccount page.

When completing your order you will be given the option to use your saved points. You see the total of points (beans) you have and can then decide how many you want to use with this purchase.

Points only expire after 5 years, enough time to order the next coffee or tea.


If you have not received a confirmation email, something has gone wrong with your order. Please contact us and we'll see what's going on.

You can cancel the order in your MyAccount page and place a new order. Are you unable to cancel? No problem, if we see 2 orders coming in from the same person, a bell will ring and we will contact you to confirm the correct one.


We accept payment on collection, bank transfer and Paypal

In the store we accept cash and via Payconiq (mobile phone).

When you pick up you can pay with cash or via Payconiq (mobile phone)

By default, we do not send out invoices on the webshop. Invoices are created and sent during the weekend for everyone who has placed an order with a VAT number. Still not received an invoice after a week? Get in touch and we'll let you know what's going on.

Delivery / Shipping

All our shipments go through bpost. We deliver orders that qualify for free delivery ourselves.

If you have chosen to collect your products, we will contact you to set a date and time. You can pick it up in Clarahof as well as in the store on Wijgmaalsesteenweg.

Thank you for wishing to place an order with us! We are a family business that still packs everything manually today. So we need some time to pack all orders correctly.

An order is normally processed within 3 days. If the coffee still needs to be roasted, we will let you know when we will send the coffee.

If we didn't let you know that the products would be delivered later, something may have gone wrong. Please contact us to find out where the package is.


If you wish to return something, please contact us at leen@kruze.be. We will discuss with you how we can best arrange this.