In the search for a new name, it was important to us that the name was short, powerful, more international, but also fresh and surprising.
In addition to offering quality coffee and tea, our new concept focuses even more on the experience (KRUZE Experience) and guidance of professionals (KRUZE Academy), .. And that's how we ended up at KRUZE (referring to Cruise), because with KRUZE we we:
- Discovering your favorite flavours.
- Learning about coffee and tea through stories about origins, legends, customs,…
- In a fun and playful way, ... because cruising is FUN too.
- and with an experienced coffee roaster and tea master as captain, who also likes to travel!